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June 1, 2014

Quick Notes on 'Working Hard is Not enough'



Author : TGC Prasad
Publisher : Random Business / Random House India

Rating : 3 / 5

Why do only a minimal percentage of people succeed and get promoted or become entrepreneurs? Only working hard won’t help, you also need to work smart and need to make a difference in your performance. The book Working Hard is Not Good Enough helps you understand how to deal with the management and move up the ladder.

Having read all books by TGC Prasad, i must admit he does go about writing his books with painstakingly detail and meticulous research only to get undo everything by sloppy and uneven editing. Problem with his books to me has always been length and loose ends. There is no clear differentiation of what is 'done-to-death' and 'what-is-new-and-exciting' portions. 

Prasad, as in the case of previous non-fiction titles, does well when not relying on excessive jargon and business-like language to elucidate his management insights. Rather he concentrates on fairy-tale telling or using real life metaphors to strengthen the points of institutional leadership, diversity, intuition, learning & unlearning and innovation. But how many stories borne out of Apple & Steve jobs are new? How many of these stories about work culture of Google you have not read before? And there lies the most basic problem for me with the book.

With well read people picking up this book, the middle portions are a slog. The examples and stories are boring and done to death kind and even though they are deliberated sufficiently to be put in the right places, they go on for too long and adds too little. With stories after stories and very little practical or theoretical portions to back them up, the book becomes difficult to like.

Working hard is not good enough is an insightful, yet long and draining management book for all who want to make a difference to their performance, potential and life in general - to achieve success and importantly happiness. If you are not into reading management/business books, this can be an ideal start to pick one. For the oldies, it seems to be yet another business book to boost the author's consulting business.

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